A Yoga Workshops can be a great way to earn a fair amount of revenue, as well as build your instructor brand and expertise. It can also be a wonderful bonding experience for your students and provide them with a truly fulfilling and memorable experience.
However, it’s important to note that organizing a Yoga Workshop can be quite a bit of work, and there is the risk of things going wrong. It’s therefore best to only organize a Yoga Workshop when you are in a good place and ready to commit the time and energy necessary to make it a success.
Step 1: Decide on your workshop topic.
This will determine a lot of aspects about the workshop, such as its format and the type of information that you will cover. For example, if you are planning on holding a therapeutic workshop on shoulders, the relevant information might include information about the anatomy of the shoulder (both explaining it and providing experiential connections with it), common injuries that people can experience in this area, and how certain practices support the healing of them.
This is where conducting market research can be really helpful! If you had not conducted this, you might have gone ahead and run a yin yoga workshop on a Saturday afternoon, when in reality the market would have been more suited to a vinyasa workshop. It’s always a good idea to conduct market research before you go ahead and create a workshop, to ensure that you are striking the right balance between filling a gap in the market and satisfying the demand for your specific type of workshop!